3 Actions to Improve Your SEO, AEO, & GEO

1. Search Engine Optimization (SEO)

Actionable Step: Improve internal link connectivity by adding three contextual links to relevant, underperforming pages for every new or updated article.

A diagram illustrating the concept of internal linking for SEO topical authority. Proof: Strategic internal linking strengthens content hierarchy, improves crawlability, and passes authority between pages. Focusing on underperforming pages (those ranking between positions 10-30 in Google Search Console) provides a direct boost. Tracking data shows that an improved internal link profile correlates with an average 1% CTR improvement for the linked page over a four-week period, which can translate to significant click increases for high-impression pages.

2. Answer Engine Optimization (AEO)

Actionable Step: Restructure your top-traffic informational pages to include a question-and-direct-answer format within the first 100 words, using bullet points or numbered lists where applicable.

Proof: AEO prioritizes content that is easy for AI systems and search features (like Featured Snippets and AI Overviews) to extract. Experts recommend a 40-to-60-word concise answer for common questions, which significantly increases the likelihood of securing a Featured Snippet position. Securing these snippets and direct answer citations is a core AEO success metric, driving zero-click visibility and building authority.

3. Generative Engine Optimization (GEO)

Actionable Step: Enhance content authority by adding at least two verifiable, current statistics or direct expert quotes with clear source citations to your most strategic pillar pages.

Proof: GEO focuses on optimizing content to be cited in large language model (LLM) generated responses (e.g., Google's AI Overviews, ChatGPT). AI systems prioritize high-quality, authoritative content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Research suggests that including relevant statistics and quotations can boost visibility in AI-generated responses by up to 40%, making fact-density and clear citations critical for becoming an AI-referenced source.

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