The DIY Marketing Playbook: 6 Actionable Guides for Growth The DIY Guide to a Unified Marketing Dashboard Introduction: Are you tired of jumping between Google Analytics, your email platform, Meta Ads, and countless spreadsheets just to see what’s going on? You're not alone. A centralized dashboard gives you a single source of truth for your marketing performance. Here’s how you can build a basic version yourself to save time and make smarter decisions. What You'll Learn: How to consolidate key marketing metrics from different sources into one view. Tools You’ll Need: Google Analytics 4 (GA4) Google Sheets Google Looker Studio (Free Version) Step-by-Step Guide: Identify Your Key Metrics: First, decide what you need to see. Don't try to track everything. Start with the essentials from each platform: Ad Platforms (Google/Meta): Spend, Clicks, Cost Per Click (CPC), Conversions. Website (GA4): Total Users, Sessions, Engagement Rate, Lead...
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