E-E-A-T Explained: The Foundation of Trust and Authority in the AI Era
If you want your content to survive the current wave of AI-generated content saturation, you must master E-E-A-T . This framework is Google's core philosophy for content quality, outlining the standards its automated systems use to determine if content is helpful and reliable. It is derived from Google’s Search Quality Rater Guidelines and represents the single most important factor for credibility in the modern search landscape. What is E-E-A-T? Defining the Four Pillars of Quality E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness . Originally known as E-A-T, the addition of the second "E" for Experience highlights the necessity of authentic, firsthand knowledge in content creation. What is a Google Search Quality Rater? They are the roughly 16,000 people around the world who review Google's content surfaced in the results. They primarily evaluate Page Quality (PQ) rating and Needs Met (NM) ratings. While Google uses many automat...