Do You Need an SEO Professional? The True Cost of Expertise in the AI Era
Do You Need an SEO Professional? The True Cost of Expertise in the AI Era Deciding whether to hire an SEO professional or agency is a pivotal moment for any business. Google itself notes that while hiring an SEO can potentially improve your site and save time, it is a big decision that carries the risk of damage to your site and reputation if you choose irresponsibly. The traditional answer used to be simple. Today, in the age of AI search and Generative Engine Optimization (GEO), the complexity has increased dramatically. You need to assess not just your technical needs, but your need for specialized capability in AEO and GEO. Who Can (and Should) Do SEO Themselves? If you run a small local business, or if your site is built on an automated web hosting platform like Blogger or Wix, you can likely handle much of the work yourself by learning the basics. SEO is a set of best practices designed to help search engines crawl, index, and understand your content. For small...